Broadway Family Plaza creates company "Royalty of the City" to show the world why they are kings and queens in their Bronx community

Facilitator, Yulissa, teaches the students the importance of packaging as they get ready to sell their t-shirts.

The 1 Percent Mindset partnered with Fedcap and Broadway Family Plaza to bring The Leave A Legacy Program to 18 young people (14-15 years old) and they created a t-shirt line that represented how they felt about themselves.

The T-Shirt line is “Royalty Of The City” because they consider themselves as young Kings and Queens. They worked for 6 weeks learning about entrepreneruship, their mission and how to work as a team to complete this project. Some of the work leading up to their big pop up shop event where 16 kids from the Bronx, NY came together to start their own t-shirt company.

Press from Broadway Family Plaza

Source: https://www.praxishousing.org/home/bfp-hosted-youth-entrepreneur-program/

They had a Pop Up Shop in their community and sold out all of their printed t-shirts in 2 hours. The program was a huge success and Broadway Family Plaza did a write up on it for their website.

Royalty of the City Promo Commercial

Royalty of the City was created to showcase everyone is kings and queens in their own right. They created a commercial to market a day in a life of a Bronx teenager.

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